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| DTMA-Sponsored Benefit Program
Announcing DTMA’s Sponsored Benefit Program!DTMA announces a brand new program that will add value to your membership and non-dues revenue to the Association. Sponsored benefits will benefit YOU!
As a service to its members, DTMA looks for solutions to member needs through value-added benefits. Known as DTMA-Sponsored Benefit Programs, they offer value to members, non-dues revenue to the Association, and promotional avenues to the product/service provider. Non-dues revenue programs are important to membership-based associations in that they help pay for activities and services offered by the association that inevitably cost more than income generated by dues alone.
DTMA is pleased to announce its first program – Employee Assessment and Training, a service offered by Human Resource Development. You’ll be hearing more about this program in the next few weeks.
Products and services and their providers must pass through a screening process developed and conducted by the Sponsored Benefit Committee which is chaired by John MacRitchie of Fifth Third Bank. The committee intends to offer no more than eight such programs, so only those most valuable to the Association and its members will be selected.
Once the committee identifies a member need, potential solution providers are invited to submit proposals. Key selection criteria include revenue and profitability potential, service delivery capabilities, and the integrity of the program – whether it reflects the professionalism and dignity of DTMA. Essential to any program is that its components comprise a unique offering.
The committee wants to know the type of value-added services that would be of most benefit to you. Please send your ideas to cindy@dtma.org.
DTMA looks for solutions to member needs through value-added benefits. Known as DTMA-Sponsored Benefit Programs, they offer value to members, non-dues revenue to the Association, and promotional avenues to the product/service provider.
Once we identify a need, we review potential solution providers, invite proposals, and ultimately select a partner. Key selection criteria include revenue and profitability potential, service delivery capabilities, and the integrity of the program – whether it reflects the professionalism and dignity of DTMA. Essential to any program is that its components comprise a unique offering.
Two to three years are generally required to build a successful sponsored program. Partners promote their programs via DTMA’s communication channels (fees incurred).
How the Program Works You can suggest a service or product, or DTMA will ask you to consider offering a service or product. Either way, you submit a proposal describing your offering. DTMA will solicit competing proposals from members and possibly from selected non-members. A committee will review all proposals and select several “finalists.” Finalists will be invited to present their offering to the committee in person, after which the vendor selected. To encourage companies to originate ideas for value-added benefits, “idea originators” automatically qualify as a finalist.
A contract covering the relationship is required. A review of the program will take place mid-term. The Association may solicit proposals from other vendors at the termination of the contract.
Details · You must be or become a member of DTMA if you are selected as the DTMA-Sponsored Benefit Program partner. · Your offering must provide direct and/or indirect benefit to members (direct = discount to members not readily available to the general public; indirect = service/product is competitive and you provide non-dues revenue to the Association which helps us keep dues at a minimum). · Your offering must provide royalty revenue to the Association. · You need to describe how you intend to promote your service/product and the assistance you expect from DTMA staff. You will have the opportunity to advertise through DTMA channels at standard advertising fees. · We will seek competing proposals from members and possibly some non-members. · A committee will review proposals received and narrow down the list to several finalists who will be invited to meet with the committee to present the service/product offering. If you are the “idea originator,” you are automatically a finalist. · The DTMA-Sponsored Benefit Program will be covered by a contract and will include a mid-term review to make sure the program is living up to its intent. Members may be surveyed to help determine the program’s value.
Get started by contacting the DTMA office – we’ll send you a DTMA-Sponsored Benefit Program proposal form.
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Adv., Sponsorship & Promo Opportunities
Employee Wage & Benefits Survey
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